Google (aka Youtube) announced big changes to its platform for Alcohol and Gambling Ads.
They are adding new user controls which limits the use of their tool to anyone running advertising related to gambling and alcohol. The new feature will launch first on YouTube in the U.S. and will then roll out to Google ads and other countries next year, the company said.
“We’ve heard feedback that some people would prefer to limit ads in certain categories like alcohol, so today, we’re launching a new control in Ad Settings, enabling people to see fewer alcohol ads, with gambling as an additional option,” Elijah Lawal of Google global communications and public affairs in a blog post.
- Google, YouTube add user controls to limit alcohol, gambling ads – Marketing Land
- Google will let you turn off YouTube ads for alcohol and gambling – Tech Crunch
- Google adds option to limit alcohol or gambling advertisements – The Verge
- Google, YouTube add user controls to limit alcohol, gambling ads – Search Engine Land
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