Google Ads Best Practices & Tips

Increase your performance with these SEM tips.

Google Ads is a great tool that can help you get in front of your prospects. It can also be a big expense problem if you don’t follow best practices.

One of the things that we admire the most about Google Ads is their user experience. They make it so easy! which is a big problem for marketers who are not really sure what they are doing. Thinks about, Google is a business. The easier they make it for you to spend, the more money they will make.

Below are some Google Ads best practices checklist. Things you have to check to make sure your search campaigns are running smooth and leveraging best practices.

Key Performance Metrics: Here are some recommended metrics you should monitor on an ongoing basis: Budget, Status, Cost, Impressions, Clicks, CTR, CPC, CPM, Search of Imp. Share, Top Search of Imp. Share, Conversions, Conversion Rate, Bounce Rate, % of New Sessions, Phone Impressions, Phone Call, Messages, Optimization Score

Best Practice Checklist

  • Determine if you have the highest level of account access.
  • Check the “Linked Accounts” to see if there’s a profile you need to connect (GA, GMB, etc).
  • Make sure only people you know have access to the account.
  • Make sure your billing info is set up.
  • Determine your goal conversions and set them.
  • Make sure URL tracking templates are created.
  • Make sure auto-tag is activated.
  • Make sure message reporting option is set.
  • Make sure call reporting is activated.
  • Make sure to set content, type, and label exclusions if needed.
  • Check if you want to apply automated suggestions.
  • Check and make sure the time zone matches your current location.
  • Name your Google Ads account with your business name.
  • Make sure your account is active and eligible to run.
  • Make sure your campaigns have a naming nomenclature set.
  • Make sure you adjust the columns to set them with the KPI data points you selected.
  • Make sure to note your keyword competitors from the auction insights report.
  • Check to see if you are targeting the right locations.
  • Check to see if you want to exclude any locations from specific areas.
  • See if you need to set a specific ad schedule.
  • Modify bid adjustments based on device preference.
  • Check changes history whenever you see abnormal data trends.
  • Leverage drafts and experiments to improve your strategy.
  • Check campaigns goals to make sure they are updated.
  • Select the languages you want to leverage.
  • Always have multiple adgroups per campaigns.
  • Always have multiple ads per adgroup.
  • Make sure you are leveraging responsive ads.

Did You Know? in 2018, about 97% of Google’s total revenues come from advertising. (Google Investor Relations) 1

If you follow these tips you will most likely have a marketing campaign that is optimized and ready for further analysis and insights.

Disclaimer: The owner(s) of this blog is not compensated to provide opinion on products, services, websites and various other topics. The views and opinions expressed on this post are purely the blog owners. If we claim or appear to be experts on a certain topic or product or service area, we will only endorse products or services that we believe, based on our expertise, are worthy of such endorsement. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. This blog does not contain any content which might present a conflict of interest. This Blog/Web Site is made available for educational purposes only as well as to give you general information and a general understanding of the marketing industry, not to provide specific legal or professional advice. Disclaimer out.

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