SEMrush is one of the most popular SEO tools for digital marketers. Originally designed to help businesses improve their organic search results and rankings, it always has a new feature every day to keep up with the dynamic market.
SEMrush is a set of multifunctional tools that can increase your online visibility and online traffic. It gives you access to SEO, PPC, SMM, keyword research, competition research, and public relations. Major companies like Apple, Amazon, Samsung, Forbes, IBM, and more utilize this tool to expand their online business.
Pros
It offers a more effective keyword search
Your keyword strategy is the bedrock of your content marketing plans. Customers use keywords to search for products within your niche. If you have these keywords in your content, search engines will easily capture your articles and place them on the first page of the Google Search Results Page (SERP).
SEMrush helps you search for keywords that have high search volume and low competition. It can empower your keyword research and content optimization with an amazing amount of SEO intelligence.
The following are a few examples of what you can find on SEMrush:
- Monthly search volume
- Average cost per click (CPC)
- The number of URLs for each keyword
- SERP features for each keyword
- It analyzes your site’s performance
SEMrush gives you a bird’s eye view of how well your site is performing through your Doman Overview. Within seconds, you can deep dive into your site’s authority score, organic search traffic, backlinks, and searches. SEMrush also helps you analyze trends over time and see how your keywords are ranking on Google. You can use this data as guidance to plan for the next course of action and make a well-informed decision.
It provides an easy way to analyze the competition
If you want a useful tool to help you analyze your competitors, SEMrush will never disappoint.
Over a billion websites are in competition with each other on the internet. But you can’t possibly spy on the competition alone. SEMrush’s Organic Research Tool can give you a deeper look at your competitors, find out which keywords generate more traffic, and plan out your next content.
It generates New Content Ideas Quickly
SEMrush is an awesome tool to plan for new content ideas for your blog. It has a feature called Topic Research Tool, where you can find the highly efficient topic and subtopic ideas not just for your blogs but for different web pages, such as your landing page, white papers, and even for your social media.
It Creates simplified reports for the whole team
With Semrush, you can collect data and export results to an easy-to-read PDF file that your team can look into. You can even customize the report and distribute it to content managers, so you can plan on your next course of action. Using this data, you will never go blind in making decisions for your company.
It offers great support
Semrush offers great support, which is available via different channels – phone, chat, and email. Although more comprehensive customer service is offered by its top competitors, Semrush doesn’t disappoint you whenever you need help. The customer service representatives from Semrush answer questions quickly.
Cons
It only works for Google
Semrush only provides data for one search engine – that is Google. That means it won’t be too useful if you are ranking for different search engines like Bing or Yahoo. Other tools like Ahrefs provide data from different other search engines. Since the application for Semrush is quite limited, you need to use it wisely.
It is expensive
You can try Semrush for 30 days free to see whether it works for your business, but eventually, you will have to pay for continued use. Unfortunately, all Semrush plans only come with one user account. You can purchase additional seats, but it would be too expensive. A way to utilize Semrush with your team is to provide them access to it, but make sure you don’t sign in altogether.
Semrush is not mobile responsive
Since Semrush doesn’t have a mobile responsive interface, it would be a hard tool to use on mobile devices. Most of your time working with Semrush will have to be on your computer. Moreover, Semrush doesn’t have a user-friendly interface. It requires a certain degree of understanding and experience for you to be able to use it efficiently in your favor. A course in SEO and digital marketing will help you to better understand Semrush.
Does it Have a Cost?
Semrush offers a 30-day free trial, but still, you need to use a funded credit card to use it. A premium account cost $119.95/ month, while a Guru account is $229.95/ month. A business account is 449.95/ month. Since Semrush is expensive, you should only sign up if you have any of the following situations:
- You are serious about your online business and you want to grow it
- Most of your website traffic comes organically from search engines and you want to know more about what keywords to use to improve your visibility
- Your website is generating some revenue and you want to be ahead of the curve with your competitors
- You are starting a blog and you want to focus some keywords, build following, and generate more traffic to your blog
- You want to have more content ideas you can use for your blog, website, and advertising platforms
Recommendations For Small Business
Using Semrush for the first time can be intimidating but everything can be learned. Even so, we recommend that you first look at where your current website traffic is coming from. You can check this using the traffic analyses or domain overview tool. Once you get a good understanding of your website, you may try on using Semrush to improve your SEO standing.
Optimizing your website is a free and effective strategy to improve your ranking on Google. It is a great alternative for expensive PPC campaigns, advertising, or marketing. But if you are not experienced in SEO, you find the process difficult and confusing. If you are determined in starting your SEO campaign, you can hire an experienced SEO expert who can pinpoint you in the right direction.